Millennial Media

Mobile coupons key for optimizing sales this holiday season: study

Millennial Media — Wed, 01 Sep 2010 15:24:07 +0000

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Millennial Media Revamps mmDev Developer Community Portal

Steve McCord — Tue, 31 Aug 2010 11:03:01 +0000

I am excited to announce the new look and feel of our mmDev developer portal. Designed to serve our extensive developer community, we have updated the content and simplified the overall design of the site to make it easier for developers to quickly get up and running on our network. Additional tools have also been added to help existing developer partners optimize their experience.

The updated portal has a new feature that allows developers utilizing our SDKs to include different ad sizes and functionality in their applications. While we have had this ability in our SDKs for some time, it is now much easier for our developer partners to configure these ad types and quickly test them out. These include our standard banners, as well as our interstitial units that usually garner higher CPMs.

Furthermore, we added a new section called “How to Make Money”, which offers insights on what advertisers desire from application developers, descriptions of our creative units so that you can see examples before you embed them in your application, and best practices for mobile display advertising. We hope this section will offer some help to those that are new to the mobile advertising game.

Finally, we heard our partners asking for an easier allocation mechanism for their inventory. As a result, we have simplified our allocation tool so that developers can easily configure multiple ad networks inside of their application. We continue to look to the future on our mmDev developer portal, so stay tuned for more added features in the coming months. Visit http://developer.millennialmedia.com/ to check out the new and improved mmDev portal today!

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Millennial Media’s July Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.)™

Mack McKelvey — Tue, 31 Aug 2010 10:54:37 +0000

Today we released our July 2010 S.M.A.R.T. ™ Report. Each month we add a special section into our report that profiles something specific—user behavior, mobile ad verticals by spend, etc. This month, we partnered with InsightExpress to showcase some of the results from their recent Q2 2010 Digital Consumer Portrait survey. The focus on mobile shopping behaviors was incredibly timely to include this month as it showcased the power of mobile technology and trends that can be leveraged by nearly every vertical as we head into the holiday shopping season.

Here are some other highlights from the report.

Millennial Media’s U.S. unique audience reach increased by 2% in June, from 62.9M to 64M unique users month-over-month to a continued industry-leading 81% reach of the mobile Web.
Advertisers are continuing to engage in a deeper mobile experience with consumers; over 13% incorporated rich media elements in their campaigns.

The InsightExpress study on Mobile Shopping Behaviors found that nearly 20% of Smartphone owners made a special trip to the store after receiving a mobile coupon; further validating that mobile is not just another customer communications channel it is rapidly evolving into an effective commerce channel on its own.
Expand Rich Media as a mobile destination was on the rise in July. This increase was due to advertising verticals such as CPG, Travel, and Retail & Restaurants incorporating rich media elements in their summer campaigns to attract highly engaged mobile users.
Advertisers in the Telecom, Automotive and Retail & Restaurants verticals leveraged the Store Locator/View Map post-click action to drive foot traffic to their bricks-and-mortar locations. Travel and Finance verticals should utilize this tactic to increase traffic to hotels and banking institutions.

Click here to download the free full report including: